LAURA BROUX
Visual artist and concept-driven creative with a passion for vibrant color and typography. Whether for editorial graphics, fashion design or branding, research is always the first step. A deep interest in language gives her a copywriter’s edge.

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Recare About Shoes - Living Lab

How can we encourage people to extend the lifecycle of their shoes?

This question shaped a participatory workshop developed for LUCA School of Arts and presented at WONDER Festival in Mechelen. To make the research tangible, we introduced On&On, a prototype sneaker-care brand designed to spark conversation.

The workshop was supported by a modular, lightweight setup made from cardboard cylinders, designed for easy installation across different locations. After WONDER Festival, the setup travelled to two Torfs Schoenen stores, where it continued to engage audiences in discussions around shoe care and sustainability.

Research group  
VLAIO Living Lab, LUCA School of Arts (Prof. Ben Hagenaars)
Team: Flanders District of Creativity, KU Leuven, Omvorm, Torfs

Services
Workshop design & facilitation, art direction, material sourcing, graphic design


Photography: Laurens Thys